Get £8,000 of unbudgeted spend approved
Write a one-page memo asking a finance director you have never met to approve £8,000 that is not in the budget. They will read it between two other meetings and will not ask you a clarifying question — they will simply decline if anything is unclear. Include what happens if the answer is no. That section is the one most people skip, and it is usually the one that gets the yes.
What you have to hand in
- One page or less.
- The recommendation and the number appear in the first two sentences.
- At least two rejected alternatives, each with its reason.
- A "if we do nothing" section with a concrete consequence.
- Any estimate is marked as an estimate, with its basis.
The checklist, published before you start
- Leads with the decision
The reader knows what they are being asked to approve within the first two sentences.
- The ask appears in the final paragraph, or not at all.
- The ask is present early but competes with context for attention.
- The first two sentences state the recommendation and what approval means.
- The opening states the recommendation, the cost and the consequence of declining.
- Shows the options considered
Rejected alternatives appear with the reason each was rejected.
- Only the preferred option is mentioned.
- Alternatives are listed without reasons.
- Each rejected option carries a specific reason.
- Reasons are comparable against a stated criterion, so a reader could disagree usefully.
- Uncertainty is marked
Claims are separated from evidence, and confidence is stated where it is low.
- Estimates are presented as facts.
- Some hedging, but unattributed or vague.
- Weak claims are marked as weak, with the basis named.
- Marked, sourced, and the reader is told what would change the recommendation.
- Nothing that does not earn its place
No throat-clearing, no restated conclusions, no padding.
- A third of the document could be cut without loss.
- Noticeable padding in one or two sections.
- Tight throughout; each paragraph does distinct work.
- Tight, and the structure makes the brevity feel generous rather than terse.
The skills a pass would prove
- The shape of a proposalStructure a recommendation so a reader can approve or reject it without a meeting
- The single most important sentenceIdentify the single sentence a document exists to deliver, and lead with it
- Evidence and claimsSeparate claim from evidence and mark your confidence in each honestly
- CuttingCut a draft by a third while keeping every load-bearing idea
This brief is part of the Business Writing & Communication course
Starting it starts the course: every skill above, in the order they depend on each other, with this brief at the end as the thing you hand in — marked against the checklist you have just read and nothing else.
Start the Business Writing & Communication course